The North American esports company, Immortals have announced their partnership with the social app, Tinder and renowned online gaming operator, Betway. News has spread that the former SK Gaming players joined MIBR, a favourite Brazilian Counter-Strike team on the 23rd June, which is now owned by Immortals.
MIBR or better known as Made in Brazil is a famous esports team that used to compete in Counter-Strike: Source and Counter-Strike 1.6. The gaming brand has been revived again with the former SK Gaming CSGO team, making their first appearance at the ESL One Cologne 2018 under new management.
The current MIBR CS squad consists of professional players, Gabriel ‘FalleN’ Toledo, Ricardo ‘boltz’ Prass, Marcelo ‘coldzera’ David, Fernando ‘fer’ Alvarenga and Jacky ‘Stewie2K’ Yip. Together with their coach Ricardo ‘dead’ Sinigaglia and Tomi ‘lurppis’ Kovanen as their General Manager they will be in Los Angeles for training at the Immortals gaming headquarters.
The CEO of Immortals, Noah Winston explained the MIBR acquisition in a statement. “Brazil is incredibly passionate about esports, and this acquisition allows us to foster further esports growth in what we believe is still a relatively untapped market in Brazil and throughout South America. The MIBR brand creates a direct link to Brazil’s national pride and sports and entertainment culture. We are eager to invest in the Brazilian esports scene and to create a platform for the region’s amazing professional esports talent to continue to excel and dominate.”
MIBR can now connect with CSGO fans around the world thanks to the Tinder arrangement. When you use the social application’s premium services like Tinder plus and Tinder Gold, you will benefit from exclusive offers from Made in Brazil as well as the opportunity to meet and greet the Counter-Strike team. You could also receive VIP After Party access at the CSGO Major tournaments, merchandise and a new feature of video content on Tinder Gold Club.
The President of Immortals, Ari Segal spoke about the Tinder partnership with Made in Brazil. “We’re excited to work with a brand like Tinder that shares our vision for MIBR as an indigenous Brazilian brand with global reach and appeal for players, sponsors, content creators, and fans. MIBR competes around the world and will win around the world, and will be a truly multi-national fan base. Tinder provides a portal to bring those fans together wherever the team might be and offers unique opportunities to connect over a shared affinity for Counter-Strike, gaming, and both digital and out of home entertainment.”
The gambling operator, Betway is the MIBR sponsors, showing their logo on all digital platforms, social media pages, online content and MIBR gaming t-shirts.
The Betway CEO, Anthony Werkman expressed his delight at the return of the Brazilian team, Made in Brazil. “Betway is delighted to support the revival of MIBR, and we couldn’t be more excited to be working with them in bringing CS: GO fans closer to the team through exclusive content. Esports is an extremely important part of our portfolio, and through the sponsorship of MIBR, we will continue to cement ourselves as a significant part of the CS: GO community. We always strive to give back to esports fans by bridging the gap between the event and betting slip by producing great content and exciting markets in which fans can play.”
